We create industry-defining thought leadership for companies building the future.

As your outsourced market intelligence partner, we supercharge your thought leadership voice with data-heavy trend reports, blog posts and more.

We create industry-defining thought leadership

for companies building the future.

As your outsourced market intelligence partner, we

supercharge your thought leadership voice with

trend reports, industry benchmarks, and more.

Get in touch

Reports

Future Travel: All Great Journeys Start With A Map

Exploring the intersection of ChatGPT and map-based interfaces in transforming the future of how we plan and experience travel.

Introduction

In recent months, we have witnessed the rise of Generative AI and Large Language Models (LLMs), transforming industries across the spectrum.

Time to reach 100 million MAU in months

Among them, the travel industry is uniquely positioned to benefit from these technological advancements. In fact, a plethora of travel-tech startups leveraging the power of Generative AI, mostly ChatGPT to be specific, have entered the market, offering AI-powered ways to search for travel. Some of these ventures include Roam Around, iplan.ai, AMBL, GuideGeek, and many more which we will present in this report.

Articles

Sustainability

Mapping the 50+ most relevant sustainability startups

We scouted all the tech startups that are making mobility greener by addressing global sustainability issues like traffic congestion, overtourism, flight shaming, and others.

Read More

Economy

Unveiling the quiet revolution of Industry 4.0

The next era of the digitized manufacturing sector is characterized by the rise of data and connectivity, analytics, human-machine interaction, and improvements in robotics.

Read More

Whitepapers

Funding bounced back

Global VC funding (in $B) in Travel and Mobility Tech by year

VC financing is critical for startup founders to bring their ideas to market. As it stands, 2021 is set to see full-year funding amounts return to 44 billion USD. This suggests that the startup ecosystem has fully recovered, ready to overcome the previous years' stagnating investment trends and return to its long-term growth trajectory.

Scooters replace cars

Mode shift displacement among e-scooter users

Using an e-​scooter or e-​bike seems climate-friendly at first glance because they do not use internal combustion engines. But in terms of their carbon footprint, the means of transport they typically replace is ultimately what matters. It’s necessary to look at how micromobility modes are actually being used by people.

Which mode of transport is tipically replaced by an e-scooter ride?

18% Other

9% Public Transit

23% Personal Car

31% Walking

19% Ride Hail

the mission

Problem

Every company must become a content powerhouse (aka media company) to differentiate itself from competitors. However, executives and their marketing teams lack the time and resources to produce high-quality, standout thought leadership. Content agencies offer only surface-level clickbait, failing to reflect the strategic mindset and expert insights of C-level executives.

Solution

Introducing Research+Attitude: Your outsourced market intelligence engine, unleashing world-class insights on behalf of global leaders and their forward-looking firms. Our deep, data-driven thought leadership content uncovers the key trends in your industry, positioning your company as the go-to authority in its market.

Vision

Imagine your company blog or corporate newsletter armed with the analytical firepower of a McKinsey report and the unique storytelling of a real media publication. With us, it's always data-driven, engaging, and carries a unique point of view that truly cuts through the noise, setting a new industry standard on your behalf.

why choose us

Expert Insights

Opinion

Content
Agencies

Data

General Knowledge

testimonials

Don’t just take our word for it.

Research+Attitude's precision is second to none - they offer a masterclass in trend analysis.

Christian Langer

CDO @HHLA

From establishing trust to delivering wow-factor content, Research+Attitude consistently exceeds expectations.

Azeem Azhar

founder @Exponential View

The energy, effort, and expertise R+A put into their work is truly remarkable. I can't help but sing their praises.

Ben Marcus

Co-Founder & MD @UP.Partners

R+A really adds spice to our research, bringing in bold and meaningful perspectives and helping us to differentiate.

Christine Wang

MD @Lufthansa Innovation Hub

R+A is the trusted partner for tech players seeking to build credible thought leadership and establish themselves as the go-to authority in their niche.

Gleb Tritus

Entrepreneur & Investor

client success

TNMT.com is Lufthansa Innovation Hub's dedicated research publication decoding the trends in the global travel and mobility context—highly praised by peers, professional research firms, VCs, and consultancies.

10,000+

newsletter subscribers

1 Mio

organic page visits
in the first 2 years

100+

pieces of key media coverage globally

Other clients

Azeem Azhar & Exponential View

Technology

Energy

AI

OAG

Aviation

Sustainability

UP.Partners

Mobility

Startups

Germanedge

Industry 4.0

Manufacturing

Sustainable Aero Lab

Airlines

Climate

HHLA

Logistics

Shipping

real PACE

Real Estate

Construction

Climatiq

Climate

Technology

services

Our Thought Leadership Services are your all-in-one solution. From initial concept to fully polished publication, we seamlessly shoulder the entire content production journey.

Define & Conceptualize

Define & Conceptualize

We pinpoint your core theme, setting the stage for insightful research and compelling content.

Determine main focus & theme

Outline key messages

Establish content plan & vision

Research & Analyze

Research & Analyze

We rigorously produce customized research intelligence at the highest quality level.

Identify, clean, and combine relevant data

Scout trends, shifts, and hidden industry leaders

Interpret market signals

Synthesize & Write

Synthesize & Write

We translate data into high-end tech writing with strong insight for you to get noticed.

Pinpoint takeaways & punchy POVs

Articulate and edit powerful insights

Ensure gripping storylines with an editorial edge

Package & Publish

Package & Publish

We turn your research intelligence into professional media content that stands out.

Visualize high-end trend charts

Design unique content brand assets

Launch kick-ass content pieces like the trend report you have been dreaming about

Output formats

Reports

The ultimate industry resource; shape the narrative and become the go-to north star for your entire ecosystem.

Whitepapers

High-end visuals meet authoritative, data-driven content; radiate credible study vibes rich in insights.

Articles

In-depth exploration capturing nuances; dive deeper into critical industry trends and themes.

Blog Posts

Tailored for company blogs & LinkedIn; concise insights to engage, educate, and inspire readers.

about

I‘m Lennart Dobravsky, tech analyst, writer, and the founder of Research+Attitude.

I love transforming data into gripping storylines. And I've always been obsessed with creating unconventional, data-driven analyses that explore the hidden insights and macro trends shaping the future.

Over the course of my career, I have built a network of leading researchers, analysts, editors, designers, and creatives who share this passion with me.

Before going independent with Research+Attitude, I was the Director of Research & Intelligence at the Lufthansa Innovation Hub, Principal Publishing at Axel Springer hy, and Research Analyst at Bain & Company. At all these places, I decoded emerging trends, uncovered patterns, and revealed opportunities across various industries.

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